How to Create AdSense Ad unit and use it in website

What to do next once your Google AdSense application got approved? If you want to make money online with your online content, AdSense is the best option. Here is the simplest tutorial to create Ad units in Google AdSense and use it effectively in your website or blog to make money . Google AdSense is the world’s most used Ad network that is used by almost all webmasters to Monetize their websites.

Due to the increasing trend in the use of responsive web design, Google has released its responsive ad units that fits the width of the parent container automatically. You can also manually set the width for different device by using the Google’s approved modification to the responsive ad code. Responsive web design is now a SEO factor that decides the rank of your website. So using a responsive ad unit is officially recommended by Google. AdSense ad units are mostly filled by Google AdWords Campaign which pays more when compared to other ad network partners of Google.

Google AdSense account can monetize your online content in different ways. You can use 3 AdSense for Content ads and 3 link units in a page. You can also increase the income by using the AdSense for search in the search page that uses Google Custom Search Engine. If you have a WordPress blog you may like my tutorial on Replacing Default search with Google Custom Search in WordPress. You can also monetize your YouTube videos using the same account. Publishers can link their AdSense account to any web analytics tool to monitor the performance of the ads. Google Analytics is the well know web analytics platform.

Creating a fixed size AdSense ad unit

Login to your AdSense account using the Google account. Navigate to the ‘My ads’ tab from the top menu and click ‘New ad unit’ button at the top as shown.

Click ‘Create New ad’ in the My Ads tab

In the page that appears enter a name for the ad unit and select the ad size as required. For better results use the recommended ad size. Select the required ‘Ad size’ either from the recommended list shown or select from the drop down. Set the Ad type to text and Display ads for better ad serving. Change the color of the links, text, etc,. for the text ad to match it with the website content. Use the channel feature if you want to enable placement targeting for your ads. Set the backup ads if you wish. Now click ‘save and get code’ button at the bottom. Use the code obtained here to show ads in the website.

Modify the ad as needed and click ‘Save and get code’ button

Creating a responsive AdSense ad unit

Navigate to the ‘My ads’ tab from the top menu and click ‘New ad unit’ button at the top. In the page that appears, enter a name for the ad unit and select responsive in the ad size. Other steps are same as mentioned above.

Creating Responsive ad unit in AdSense

Creating a custom sized Ad unit

If you want a custom sized AdSense ad, select custom sized ad from the drop down in the Ad size tab and enter the width and height as required. For details check the image shown here.

Creating Custom Sized Ad unit in AdSense

Adding the AdSense Code to the website

The code for the ad unit will be displayed in a small pop-up once you click the save button. Copy that code and paste it in to your website HTML, where you want to show the ads. If your blog or website is powered by WordPress you can simply add it to the sidebar using the text widget in widgets tab. If you have a blog running in blogger, you can add it to the sidebar using Text gadget. For detailed instruction to add a gadget in blogger check my tutorial on adding widgets or gadgets to blogger blog. You are done.

Why do Publishers prefer AdSense?

This is the basic question that most of the new bloggers ask. Why Google AdSense? The answer is very simple. Google AdSense is the World’s most used Advertisement Placement service that pays more for the Publishers when comparing to other ad networks. Publishers can display up to 3 ads per page in their online content once they get the AdSense approval. These Ad units are automatically filled with the ads that are mostly from the Google AdWords campaign manager, which is part of Google’s online Advertising program. The Cost per click of the ads increases when lot of these Advertisers are targeting their ads on your site. The final result is that you will see more relevant ads in your website, which improves the click-through rate and cost per click for the ads.

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You have now learned to create Ad units in AdSense and the steps to use it in your websites and blogs. Hope you liked it. For any suggestions and clarification use the comment box below. Subscribe to our Newsletter for getting the future updates directly in your inbox.
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